Drake made OVO Sound an institution with Noah 40Shebib and Oliver El-Khatib, making music, clothes, and culture in Toronto. OVO Sound is a Toronto-based Canadian record label founded by hip hop artist Drake, Oliver El-Khatib, and long-time producer Noah "40" Shebib in Parent company : Warner Bros. Records. This video may be inappropriate for some users. Sign in to confirm your age. Watch Queue. Queue. Watch QueueQueue. Remove all. OVO Clothing was launched in Lounge is where El-Khatib met Drake. Can you do it again on demand after that? The online extension of Billboard magazine, www. They became friends in grade 9 homeroom and were members of a DJ collective called the Lebanon Dons.